No7 Protect & Perfect Intense Beauty Serum : The Science

No7 is the No1 anti-aging skin care brand in the UK and Boots is respected in the industry for it's rigorous approach to anti-aging skin care product testing

For the first time ever, No7 decided to test a cosmetic anti-aging product to similar rigorous standards of testing that an over-the-counter (OTC) medicine would receive. The 12 month study published in a peer-reviewed scientific journal proves that long term use of a cosmetic anti-aging product makes a discernable difference to the appearance of wrinkles in photo-aged skin.

Introducing No7 Protect & Perfect Intense Beauty Serum

The trial was an independent study of 60 volunteers over an initial period of six months. Half the volunteers used No7 Protect & Perfect Intense Beauty Serum and the other half used a placebo product (the same formula, but without the anti-aging ingredients). Neither group knew which product they had been given.

The results for No7 Protect & Perfect Intense Beauty Serum were astounding. After the initial six months were over, skin on the volunteers using the real No7 Protect & Perfect Intense Beauty Serum showed visible improvement to the damage caused by sun exposure. No changes were seen for the group using the placebo product.

Use of the No7 Protect & Perfect Intense Beauty Serum for an additional six months led to clinical reduction in the appearance of wrinkles, assessed by an independent dermatologist. 70% of people demonstrated marked improvement in their skin, thus proving that long term use of No7 Protect & Perfect Intense leads to visibly younger looking skin.

So how does it work?

Well, No7 Protect & Perfect Intense Beauty Serum contains a powerful combination of Retinyl Palmitate, antioxidants, peptides and alfalfa extract; vitally important key ingredients that work together to fight the skin aging process. The results of the test show that improvements to the skin were due to the advanced formulation of No7 Protect & Perfect Intense Beauty Serum rather than the simple use of good quality, basic moisturisation, as the group who received the placebo moisturizer did not experience improvements after six months use.

The original No7 Protect & Perfect range has also been tested on over 1200 volunteers across 24 studies in three countries and a scientific paper has been published in the British Journal of Dermatology. Studies have consistently shown that women notice a difference in the signs of aging in their skin.

It was these incredible results that gave No7 the confidence to put No7 Protect & Perfect Intense Beauty Serum to the test as well. Thanks to the rigorous testing of both products, we know these anti-aging beauty serums really do work. We're confident, and you should be too. Boots is totally committed to developing and creating new skin care products that really work. We'll keep working hard to ensure that you have the best range of anti-aging skin care because we want our customers to look and feel better than they ever thought possible. 

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