No7 True Identity Foundation Light

Item Number: 43-02-702

In Stock Ships within 1 business day

Product Information:

A foundation that perfectly adjusts to match the color of your skin for a sheer, natural finish.

It is velvety soft, easily blended and so amazingly light you'll forget it's even there. Perfect for all skin types.

How To Use:
Shake before use. Dot onto your face, applying where needed, and blend smoothly and evenly with your fingers or a sponge, working downward and outward from the centre of your face.

1.35 oz.

Cyclopentasiloxane, Dimethicone crosspolymer, Talc, C12-15 alkyl benzoate, Cyclohexasiloxane, Cetyl dimethicone, Tocopheryl acetate, Dimethicone, Paraffinum liquidum (Mineral oil), Retinyl palmitate, Triethoxycaprylylsilane, Tocopherol, [+/- (May contain) CI 77891 (Titanium dioxide), CI 77492 (Iron oxides), CI 77491 (Iron oxides), CI 77499 (Iron oxides)]

No7 True Identity Foundation Light is rated 4.7 out of 5 by 10.
Rated 2 out of 5 by from Too light of coverage. It feels great on but, I had no coverage. I have returned it to try a medium coverage foundation. I usually only use tinted moisturizer so I am used to a light coverage foundation.
Date published: 2015-08-15
Rated 5 out of 5 by from Great makeup. I have been using True Identity for 3 - 4 years and love how sheer it is yet has a nice coverage.
Date published: 2015-08-06
Rated 5 out of 5 by from Love it..... I have been looking for quite some time for a good foundation. I thought I would try this since I really love other Boots products. And again, I love this product too. It goes on silky smooth and it does match up with your skin tone. So much that I don't even wear powder on my face anymore since I have started using this. It looks good and is saving me $$ in the long run. I am very happy with this product. Please Boots do not discontinue this product EVER. That always seems to happen to a foundation that I really like!
Date published: 2015-07-29
Rated 5 out of 5 by from True Identity I first found this foundation in England and have been using it ever since...4 years ago! excellent product and highly recommended. Keep making it - don't change it!!
Date published: 2015-07-04
Rated 5 out of 5 by from Fun products I was not able to find this makeup in the stores! I love this product and will continue to use it. I hope you will notify us if you are planning to discontinue this product.
Date published: 2015-06-19
Rated 5 out of 5 by from LOVE This product goes on perfectly....and you can barely tell it's there!
Date published: 2015-04-16
Rated 5 out of 5 by from Love, love, loooovvvveeee this product I was first introduced to this product while I was working in the Middle East. I have sensitive skin and the product I used to use was not available; I was told that Boots No 7 foundation was better. They were right, I fell in love with it instantly. When I returned to the U.S, I would make my partner pick this product up for me on his way back to me for his vacation. On his last trip he was told that this product was discontinue (which was not true, the name changed) so I went back to my old product. Unfortunately, my old product made my face break out, to the point of making it flaky and red. I tried all the available products for sensitive skin but none worked. Therefore, I went back to Boots No 7 foundation (which I found I could order on-line). My face was thanking me and Boots for making it available for my use. Thank you Boots for making it easier for me to order this product now that I am residing in the U.S. again.
Date published: 2015-02-27
Rated 5 out of 5 by from Great product! I chose light shade because I'm fair skinned and noticed color adjustment immediately. This foundation is so lightweight with great natural looking coverage. A little bit goes a long way.
Date published: 2015-02-12
  • 2015-10-04T09:56CST
  • bvseo_cps, prod_bvrr, vn_cps_3.1.6
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_10
  • loc_en_US, sid_37219, PRD, sort_mostRecent
  • clientName_usboots