No7 Exceptional Definition Mascara Black

Item Number: 49-48-386

In Stock Ships within 1 business day

Product Information:

An innovative 3-in-1 wand to give volume and definition to every lash. This amazing mascara has a magic wand and unique, conditioning formula. The left side of the brush loads lashes for great volume, the right side combs lashes to ensure clump-free, clean definition while the top has been designed to target even hard to reach lashes, giving you three ways to achieve exceptionally defined lashes.

How To Use:
There are 3 easy steps to use this mascara:
Step 1 – The side with the long plastic bristles on the brush are designed to volumize the lashes, adding maximum color evenly through the lashes.
Step 2 – The short bristles on the other side of the wand are perfect for combing through the lashes, separating and defining every lash.
Step 3 – The end or “top of the brush” is for finishing off the application and is perfect for lashes at the corner of the eye or for the lower lashes.

.24 oz.

Aqua (Water), Cera alba (Beeswax), Silica, Paraffin, Polyurethane-34, Glyceryl stearate, Copernicia cerifera (Carnauba) wax, Butylene glycol, Stearic acid, Palmitic acid, Triethanolamine, Phenoxyethanol, Tocopheryl acetate, Methylparaben, Aminomethyl propanol, Xanthan gum, Hydroxyethylcellulose, Hydrolyzed soy protein, Ethylparaben, Hydrolyzed keratin, Panthenol, Sodium benzoate, Sorbic acid, [+/- (May contain) CI 77499 (Iron oxides), CI 77492 (Iron oxides), CI 77491 (Iron oxides)]

No7 Exceptional Definition Mascara Black is rated 4.3143 out of 5 by 35.
Rated 5 out of 5 by from Love this mascara I decided to try No 7 for a change and am very impressed with this product. I don't need to use eyelash curlers and the wand creates a good defined lash. Does not flake and is suitable for me as a contact lens wearer.
Date published: 2014-08-04
Rated 2 out of 5 by from Just OK - that's all I bought this mascara after receiving a free mini one in a promotions pack. However, the full size brother isn't as good!!!! My lashes look thin and I have to use tons of it to make any real impact. The definition is not bad and it does reach the little lashes - but unless I use a magnifying mirror cant see it! It certainly doesn't lengthen or produce volume either! I do agree with one of the other contributor comment that the brush is too long maybe that's why I got on better with the little freebie!
Date published: 2014-06-29
Rated 5 out of 5 by from Best mascara on the market I've always struggled to find a mascara that doesn't clump up my lashes. It's taken me years but this is it! The brush is fantastic; the sides makes sure my lashes separate and there are no clumps. Also, the end is spot on for giving length and definition for lower lashes. Perfect!
Date published: 2014-06-06
Rated 5 out of 5 by from Does everything I need it to! I've finally found my perfect mascara. It volumizes my lashes without making them look clumpy, it lengthens them making them look luscious and fluttery. It is also buildable meaning you can do both these things to varying degrees making it ideal for day and night! It was also great on my lower lashes as again it didn't make them look clumpy. Finally, it stayed put all day and for me didn't smudge. It also came of easily which i was very grateful for as i didn't have to scrub at my eyes and lose several eyelashes getting it off! Its a winner for me.
Date published: 2014-05-18
Rated 5 out of 5 by from BEST MASCARA I HAVE EVER USED! CANNOT RECCOMMEND IT HIGHLY ENOUGH! THANKYOU NO.7! I have always loved mascara and don't leave the house without it due to my blonde (and therefore invisible) eyelashes. I have tried countless mascaras, both much more expensive and much cheaper than this one, and this is the best I have ever used. My eyelashes are very prone to clumping when applying mascara but with this one they never do! It gives beautiful volume and definition, but still looks natural. Another thing that I have noticed is that, since using it, none of my eyelashes have fallen out as they so often used to. To add to that, even though its not waterproof, it never ever smudges or runs, even though I always wear contact lenses and therefore get watery eyes when its windy. I can't sing its praises enough. When I go out, I team it up with Maxfactor False Lash Effect Mascara (which I used to use every day as it's amazing, but it runs and I felt was a bit too much for a daily look); it is the perfect combination, I haven't worn false eyelashes since (which I feel are beautiful but a huge pain!), but people always ask me if I have them on! I can't say any more, other than just buy it, you won't regret it!
Date published: 2014-04-18
Rated 5 out of 5 by from Great definition I struggle with mascaras for my eyes as they tend to be quite sensitive and panda eyes can be a real problem. I received the No7 Exceptional Definition Mascara in a free gift and thought I would try it out. I am so glad I did, this mascara defines and separates my lashes to give a full look, and makes my already long lashes look a little like falses. The double sided brush means I can do all my lower lashes as well without getting mascara everywhere. Really great product will be purchasing this when my sample runs out!
Date published: 2014-04-01
Rated 5 out of 5 by from Can't recommend it enough. I've been using this mascara since it was first launched and I haven't looked back. My mum now uses it and recommends it to her friends. I use both brown/black (work) and black (play). It's easy to use (going from one side of the brush to the other is only a slight twist if used properly) and what I like about it is I can go from a very light coverage to the 'pow factor' for evenings on the town. Very light coverage is achieved using just a touch of the shorter 'spreading' side of the brush and 'normal' would be a couple of strokes with the bushier side of the brush and one of the shorter to spread the lashes, catch the smaller ones, and remove clumps. The 'pow factor' is achieved with quite a few coats of 'normal' with a bit of waiting in-between layers, HOWEVER, what this brush achieves is a 'pow' build up WITHOUT clumping or getting what I like to call the tarantula look (where so much mascara builds up round singular lashes that it looks like you have fat spider legs protruding from your eye....also known as a 'Twiggy'). It's amazing. And I definitely do a stock up when I have a No 7 voucher or they're on 3 for 2.
Date published: 2014-03-18
Rated 5 out of 5 by from excellent product This is definitely the best mascara I have ever used, and will certainly buy again. It made my short eyelashes look a lot longer
Date published: 2014-03-16