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No7 Beautifully Matte Foundation Cool Ivory (SPF15)

Item Number: 49-60-610

In Stock Ships within 1 business day
$13.99

Product Information:

This unique formula has been tested to provide a shine free look for up to 12 hours. It leaves your skin shine free – essential for anyone with oily skin.


How To Use:
Apply where you need it most, usually your cheeks, nose and chin. Blend smoothly and evenly with your fingertips or a sponge downward and outward from the center of your face.

Tip: Apply in sections and then blend to create a more flawless finish.

1.01 oz.

Aqua (Water), Cyclopentasiloxane, Phenyl trimethicone, Alcohol denat., Nylon 6/12, Ethylhexyl methoxycinnamate, Glycerin, Cyclohexasiloxane, Zinc oxide, Titanium dioxide, Disteardimonium hectorite, Magnesium sulfate, PEG/PPG-19/19 dimethicone, Cetyl PEG/PPG-10/1 dimethicone, Tocopheryl acetate, Hexyl laurate, Polyglyceryl-4 isostearate, Propylene carbonate, Lauryl methacrylate/glycol dimethacrylate cross polymer, Salicylic acid, Aluminum hydroxide, Phenoxyethanol, Lens esculenta fruit extract, Stearic acid, Triethoxycaprylylsilane, Retinyl palmitate, Ascorbyl glucoside, Potassium hydroxide, Isopropyl palmitate, Methylparaben, Lecithin, Ethylparaben, Tetrasodium EDTA, Phyllanthus emblica fruit extract, Dimethylmethoxy chromanol, Ethylhexylglycerin, Ginkgo biloba leaf extract, BHT, Tocopherol, [+/- (May contain) CI 77891 (Titanium dioxide), CI 77492 (Iron oxides), CI 77491 (Iron oxides), CI 77499 (Iron oxides)]

No7 Beautifully Matte Foundation Cool Ivory (SPF15) is rated 4.0848 out of 5 by 165.
Rated 3 out of 5 by from A bit thick for me I love the colour and the feel of the product and it stayed Matt all day but it just too thick for my skin type. I have since switched to the lift and luminate foundation which I love.
Date published: 2014-11-21
Rated 4 out of 5 by from A very good foundation I bought this after trying the Match Made service in-store. I was after a medium coverage foundation that I could build up and I have to say it is excellent in that respect. I also like the fact that it is not heavy on my skin as I have tried foundations which felt like clogging my pores. I have some spots and it covers them up pretty well too. The only reason I gave it four stars is because it doesn't seem to balance oil production (which means that it doesn't stay shine-free for up to 12 hours) but I have a sneaky suspicion that this is down to my skin, as I have never found a foundation that can keep it shine-free for more than 2-3 hours.
Date published: 2014-11-12
Rated 5 out of 5 by from Perfect for oily/breakout-prone skin Very easy to apply, it dries out quickly, uniform coverage. Perfect product for my oily, breakout-prone skin! Since it can't be found in Australia, I already bought 3 of them!
Date published: 2014-11-11
Rated 5 out of 5 by from Best foundation I've ever used It's the first foundation I've found that truly does stay on flawless for hours, no dry patches or oily marks throughout the day which is perfect. With the colour match service Boots offer to customers looking at this product, you just cannot go wrong! You get a foundation that is matched to your skin and leaves your makeup looking flawless! I'm buying again next month, the bottle lasts forever as you don't need to re apply! 100% Happy and would recommend!
Date published: 2014-10-03
Rated 5 out of 5 by from THE HOLY GRAIL FOUNDATION I have been in search of the "perfect foundation" for months now, going through bottle after bottle of unsatisfactory products...until i stumbled upon No7's Beautifully Matte Foundation. And I can safely say, my search is over. On sale for £13.50, this product claims to be medium to full coverage, best suited for us girl's with normal to oily skin. The main problem I have been experiencing with various different foundations is that after 4 hours, my face looks like a mess. I use a primer and even finish off with a setting powder, which after 4 hours just makes me look like a powdery mess. No one wants that. I was on the verge of ditching foundation for good and going for the life-style choice of living alone in a darkened cave with only cats for company, but then in a "spur of the moment last attempt" kind of thing, I purchased myself this foundation - and boy am I glad I did. Although it recommends using "fingers or sponge" for best results, I have been using my Real Techniques Expert Face Brush (coz im a rebel) and it glides on effortlessly. Only very lightly powdering my T zone, this foundation really does last all day. And when that mid-day shine tries to peek through, the foundation actually looks better - instead of a powdery/melty disaster, it gives you a healthy "no make up" glow. It doesn't oxidise, and the colour remains true to your skin tone - which is another huge problem I have been having with different foundations. So as a brief summary; it covers insecurities, requires little to no setting powder, lasts all day, looks better as the day goes on, easy to apply, doesn't oxidise, and it's on sale for only £13.50. So what's the catch? I'm yet to find out...
Date published: 2014-09-26
Rated 5 out of 5 by from Wonderful!!! I use to use the essentially natural foundation but it just wasn't a good enough coverage for my skin type which is prone to breakouts and oiliness. So I headed to the counter for this foundation as I had read reviews prior and with them all being so positive I purchased it in 'cool vanilla' . The foundation covers all imperfections perfectly with a lovely smooth matte look, I put powder on top but you don't need to , it's just a thing I do! I'm a big believer in you get what you pay for and this just proves it! You pay £5 for foundation and your not going to get the longevity and coverage . Basically just buy it because it's the best foundation i have ever had and it lasts all day without re applying it. A* no7 !!
Date published: 2014-09-14
Rated 5 out of 5 by from Have oily skin, redness,etc? This IS the one for you! I can only give this foundation 5 stars and here is why... As someone who has used an array of foundations ranging from Chanel to MAC, different drugstore ones from different countries. I have to say that THIS is the one for me. I've been matched to 'Calico' the other day and the lady sold me No.7's 'Instant radiance foundation' which isn't bad either, but I have a very oily nose, that's also red. You see, the instant radiance foundation is a very light and sheer foundation which I wouldn't recommend for people with imperfections or oily skin, as it makes your skin look even oilier (even with matte primer) For people with normal /dry skin this foundaion will be amazing though! I did lots of research since then and figured out that the Beautifully matte foundation will be a better match for me. The Beautifully matte foundation takes care of all your imperfections, redness, undereye circles and on top of that it doesn't look cakey. I put Simple's 'Rich moisturiser' and Rimmel London's 'Stay matte primer' on before the foundation and it's soooo divine looking and feeling. If you're on a budget and you don't feel like wasting any more money on foundations that don't work for you..try this one after getting your skin tone matched. It's so worth it :-)
Date published: 2014-09-13
Rated 5 out of 5 by from First matt foundation that I actually like! Previous matt foundations that I have tried just looked too drying on me but this just looks perfect and it gives an excellent coverage!
Date published: 2014-09-13